—Frank taking a photograph.
Frank's gameplay is radically changed from his TvC counterpart, though some moves still exist from that game. He seems similar to Jill in MvC2, due to the fact that both of them have been changed in UMVC3 from zoners characters that distance themselves with zombies to melee types, only Frank retains the zombies compared to Jill who has changed completely. Frank has changed from an oddball zoning type defensive character to the heavy hitting melee character, with said changes making Frank very aggressive and having more tools on hand to safely rushdown than in TvC. He has fast ground mobility, he can pull a variety of combos in close range, while using his Zombie-related moves as a distraction, and possesses above average health, but he lacks air mobility and effect full screen projectiles.
Your main priority with Frank will be to level him up using his Snapshot attack, which earns his Prestige Points (or PP) based on the number of hits in a combo. Successful Snapshots will "level" Frank up, Slightly powering up and changing some of the properties of his attacks that involve weapons (e.g. at level 3 the plunger will change to a broom then again at level 4 to a Paddlesaw, with range and damage increasing respectively), as well as giving him access to his other Hyper Combos; Survival Techniques (Level 2) and Funny Face Crusher (Level 3).
After an Air Combo, Frank can use Snapshot to OTG the opponent, leaving them vulnerable to either an Assist or his Survival Techniques Hyper. However, certain Assists such as Dante's Jam Session will leave them in enough hitstun for Frank to get another Snapshot in, allow him to level up twice in one combo when performed in Level 1. Another Air Combo exploit Frank can use to level him up is by using Tools of Survival L after Air M, repeat and continue that loop around 3 times before they need to use Snapshot before the opponent gets pushed out of the flurry by Tools of Survival.
Though at a cost, most of Frank's old moves which were great in terms of power and performance (such as his Real Mega Buster) have been removed, as well as his "Servbot Head" Hyper now being a Level 1, Frank now needs to utilise a new style almost all together to deal with his foes with a melee-based fighting style that must be "improved" by ending combos with a Snapshot.
|α||Shopping Cart||Direct||Front||Blue Light Special|
|β||Tools of Survival||Direct||Front||Blue Light Special|
|γ||Pick Me Up||Extra||Instant||Blue Light Special|
|Tools of Survival||+|
|Roundhouse Kick||+ only when Level 2 or higher|
|Barrel Roll||+ only when Level 2 or higher|
|Blue Light Special||+|
|Funny Face Crusher||+ only when Level 3 or higher|
Frank West's theme is a remix of Adam MacIntyre's boss theme, "Adam (Crazy Clown)" from Dead Rising.
|Frank's ending has him looking into the Marvel Zombie universe with Mr Fantastic of the Fantastic Four. He then briefs Frank on the chaos going on in that world and requests his help in hopefully subduing it. Although Frank isn't too keen on fighting zombie superheroes, he willingly accepts the offer as he sees it as a huge scoop.
Frank West: Zombies? No, wait... Hero Zombies?!
Mr. Fantastic: Yes, in another dimension. I've heard you're quite familiar with zombies.
Frank West: You could say that.
Mr. Fantastic: The people of that world have all been decimated. The zombies have begun to eat each other. And it gets worse. The zombies all retain their powers from when they were superheroes.
Frank West: Wow. Sucks for them.
Mr. Fantastic: I'm afraid that once they've finished devouring their own world, they're going to come over here.
Frank West: OK, now that's just pretty crappy.
Mr. Fantastic: I've developed a machine that can cross between dimensions. In order to prevent them from coming over here, we should try to save their world. Frank, I could use your help on this. Do you think you could put your reporting and survival skills to use and give me a heads-up on what's going on over there?